CURRYS PEAK TRADING
Objective Educate and energise frontline colleagues during Currys’ Peak trading period by helping them quickly learn the features and benefits of the top‑selling products across Black Friday, Christmas gifting and January Deals.
Audience Sales Colleagues and Sales Managers (department leaders).
Execution Partnered with a creative agency to design and launch Currysville — a fully 3D, gamified Winter Wonderland hosted within the Be Amazing app. The experience took colleagues through a festive, German‑style market where each of the 24 supplier‑funded huts (including HP, Samsung, Dyson and others) showcased their hero products. Colleagues could explore each hut, complete a product‑knowledge quiz and take part in a spin‑to‑win mechanic to unlock prizes.
Results Delivered an 84% uplift in sales during the campaign period, generated 487k page views within Be Amazing, and awarded over £160k worth of prizes.
“I’ve had the pleasure of being business partnered with Jess for 2+ years; she’s creative, quick thinking, solution based, strategic, organised and considered. A true professional and a pleasure to work with. ”
Do you have an audience that are challenging to communicate with?
Jess has over 10 years’ experience engaging with frontline audiences, including theme park ride hosts, dentists, care workers and retail staff.