I’m a communications and events professional, with 15 years’ experience in charities, healthcare, entertainments and retail organisations.

Currys, Kingfisher, Bupa, Merlin Entertainments and The Prince’s Trust are just a few of the organisations I’ve worked with.

I started my career in the not-for-profit sector, leading social media, influencer marketing and brand campaigns for The King’s Trust (then known as The Prince’s Trust). I spearheaded the charity’s influencer marketing programme, managing relationships with bloggers and celebrities including the likes of Tom and Giovanna Fletcher, Fleur de Force and Liv Purvis. Collectively, they delivered a reach of over 2m people and provided £52k worth of content pro-bono.

In 2019, I left the not-for-profit sector to take up a Brand Manager position at Merlin Entertainments. I was responsible for a multi-million pound marketing budget, delivering TV adverts, paid and organic social media campaigns, and a customer loyalty marketing scheme.

In 2020, I made the shift from customer marketing to internal communications. During the pandemic, I led employee communications for Bupa’s digital transformation and corporate responsibility (ESG) functions.

In most recent years, I’ve worked in the retail sector - leading internal communications and events for 13,000 colleagues across 300 stores at Currys. During my tenure, I successfully implemented a sales incentive programme - securing over £1m in supplier funding and delivered a Superstar Awards event for 350 guests at Silverstone race circuit.

I’ve got a wealth of experience in managing third-party relationships with suppliers, such as charity partnerships, creative agencies and event venues.