SUPERSTAR AWARDS AT SILVERSTONE

Objective Deliver a standout recognition event for 350 top performers from across Currys’ Retail and Supply Chain business units. I created sponsorship pitch packs to secure the supplier funding required to bring the event to life.

Audience Retail and Supply Chain colleagues.

Execution Partnered with an events agency to produce the Currys plc Retail & Supply Chain Superstar Awards at Silverstone — the iconic home of Formula 1.

Guests arrived to a pit‑lane drinks reception with a unique twist: the Aston Martin F1 Team were out on track, giving nominees a front‑row view of the action. Moments later, Currys’ own logistics lorries rolled onto the grid, taking pride of place on the start line for an unforgettable photo moment.

The awards ceremony was hosted by F1 presenter Natalie Pinkham, alongside MC Alastair McCall, adding energy and prestige to the evening.

The event was made possible thanks to generous supplier sponsorship from GXO Logistics, Accenture, Zebra Technologies, Phillips, Dyson, Samsung and many others.

Results A truly memorable night, with guests rating the event an impressive 4.5/5. Following its success, Currys has chosen to return to Silverstone to deliver the event for a second year.