CURRYSVILLE COMMUNITY CHALLENGE
Objective Engage Currys’ frontline retail colleagues with the company’s charity partner, the Digital Poverty Alliance, and equip them with the knowledge and confidence to run their own fundraising events.
Audience Sales Colleagues.
Execution Collaborated with a creative agency to build a 3D digital town within the gamification comms channel, inviting colleagues to take part in a six‑week summer challenge.
Each week, store teams unlocked a new challenge designed to guide them step‑by‑step through planning and delivering a fundraising event in support of the Digital Poverty Alliance and #EndDigitalPovertyDay.
Results
82k app visits from 4k colleagues (33% of the estate)
14% uplift in colleague knowledge of the charity
£26k raised for the Digital Poverty Alliance
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“Having spent time working quite closely with Jess somewhat virtually I can honestly say she is a breath of fresh air. Her outstanding passion for colleague engagement was apparent from the first Teams call to the very last. Jess & her team landed one of the most enjoyable Currys events I have ever been a part of with the Currysville summer event then the Silverstone Superstar Awards which were second to none. A true pioneer in her field & one to watch moving forward.”